About Us

Why & how we do grüvi stuff.

Beer & wine are awesome but alcohol doesn't always fit. We made Grüvi to give you an unbelievable social beverage to help you celebrate, connect, or relax without the booze factor. We're bringing back the beloved 60's slang word synonymous with cool, excellent & fashionable to a beverage space that needed some serious love and attention.

We’re a small but mighty team of passionate individuals ready to take on new challenges. It’s an exciting stage of a young company that is trailblazing a new category, movement, and lifestyle. We’re looking for talented people to help us on our mission to normalize alcohol-free social bevs in every setting, because yes; You can still have fun at a tailgate party or enjoy a great glass of wine at home with friends. You don’t need the booze to have a wild night. (Not to mention hangover-free mornings are 🙌🏽.) The team we’re building is genuine, supportive & diverse. We are passionate about personal development and each person forging their own path. We believe amazing things can happen when everyone is comfortable being themselves, loves what they’re doing, and lives their healthiest life (both physically & mentally). We celebrate the wins, learn and grow from the mistakes and make sure we’re always having a Grüvi time.

Gruvi HQ is in Denver, CO, but we have team members scattered across the U.S. and Canada and are committed to building a connected, remote-first culture. Gruvi is growing quickly and can be found on over 2000 shelves across North America with support from many great retailers such as Whole Foods, Target & Safeway with many more to come. If you believe in a future where alcohol isn't always at the center of great social experiences, we'd love to hear from you.

Join us

Current openings

Marketing & Communications Manager
  • Remote job
Senior Graphic & Packaging Designer
  • Remote job
Sales Rep - Denver South
  • Denver, United States

Perks & Benefits

A selection of what we have to offer

  • Competitive Salary + Equity: Everyone is an owner. We're building this business together.
  • Insurance: Health, vision & dental. Covered.
  • Remote Work: Work from home, from a remote cottage somewhere or anywhere you're happy.
  • 401K program: We match 100% up to 5% of your salary.
  • Unlimited Vacation: You're an adult. Take what you need. We trust you.
  • Quarterly Life Goal Bonus: Set a personal goal in your personal life. If you hit it, you get a bonus. That's it.
  • Quarterly Team Retreats: We get together somewhere cool every quarter to celebrate progress, plan for the future and have fun together.
  • Paid Volunteering: Take a full day off every month to volunteer in your community. We want to support you in making the world a better place.
  • Professional Development Budget: Up to $1,000/yr in conferences, training, online courses, books or anything to help you become better at what you do.
  • Profit-Sharing Program: Employees evenly share a % of profit each month.